Client
Seymour Centre

Information
The Seymour Centre is the University of Sydney’s performing arts complex and wished to be seen as Australia’s leading campus-based arts centre.

The Seymour Centre needed to align with Sydney University’s new personality and mission as: vital, challenging, curious, classic, trusted, boundless. It needed to encourage intellectual journeys, community engagement and opportunities, debate, ingenuity of programing and courage.

The rebrand was to re-invigorate the Seymour Centre visual identity including logo design, environmental design, 2010 program, merchandising and other marketing collateral. The idea behind the rebrand looked into the concept of concentric circles. Concentric circles representing meeting places and lines as journeys. Places where people meet, gather and sit.

Specifications
Season program guide, signage, misc marketing collateral.

Credits
Work produced at Boccalatte Studio.